Your SURI toothbrush was built to be sustainable, but we also designed with performance in mind. Stripping out excess tech. Exploring new materials. Testing with dentists—and real people.
Science-backed supplements with style, brightly-coloured kitchenware, and the e-bike we’ll all be riding in the future. Meet five trailblazing brands challenging the status quo with their own unique approaches to bold design and uncompromising performance.
Futuristic aesthetics, top-tier hardware and bespoke software come together to prove that better quality isn't simply a case of ‘adding more cameras’. nothing’s latest creation is a genuine contender to the smartphone throne.
Their signature transparent case isn’t just a stylistic nod to their openly impressive sustainability credentials. It houses their glyph interface – a completely new way to interact with your phone through a series of customisable light patterns and sounds. nothing is unlocking novel design possibilities by fusing human warmth with innovative engineering.
Advanced computational algorithms to make sure your photos look studio-quality, ChatGPT built right into the phone in a first-of-its-kind integration, even a custom cooling system to enhance performance and improve the longevity of the handset. When it comes to innovation, nothing has been left out.
Who knew a probiotic capsule could look so stylish—and be so effective? Seed proves that not all supplements are created equal, particularly when it comes to improving your gut health. Their science-backed formula and unique 2-in-1 nested capsule safeguards transit through the digestive system, delivering the maximum possible starting dose to support the vibrant ecosystem of bacteria inside your gut.
Seed's chief scientific officer is the microbiologist who chaired the World Health Organisation panel that first defined the term "probiotics." And Seed are looking to change perceptions around "pricey pills" with a peer-reviewed, clinically proven approach to ingredients and efficacy.
All of their know-how is beautifully packaged in a minimalist matte glass jar with refills delivered in compostable bio-based pouches.
Cowboy is on a mission to build a better bike, create a better self and leave a better world. As well as picking up a host of prestigious design awards, in 2022 Cowboy became the first e-bike maker to achieve B-corp status.
E-bikes have long been overdue for an upgrade. Cowboy has replaced the hefty bike frames and messy welding of yesteryear with smooth curves and a light chassis that feels like an extension of you as the rider. No more built-in batteries, greasy chains or clunky gears to grapple with; Cowboy’s bespoke belt drive system delivers a smooth ride while their slim removable battery lets you cruise for up to 120km on a single charge. The smart companion app tells you how much battery you have left, helps you navigate, informs you about the air quality around you—and you can even use the bike to charge your phone.
Want to glide through the city on your morning commute? Saddle up.
Colourful, comfortable and caring. PANGAIA is a purpose-driven lifestyle company bringing problem-solving materials science innovations to the world. They’re a global collective of scientists, technologists and designers; using nature’s intelligence to create tasteful, minimalist apparel from innovative tech and bio-engineered materials.
Every product they create is designed to solve an environmental problem within the industry. Whether that’s reducing our over-reliance on cotton by turning banana leaf and pineapple leaf fibre and bamboo into a new, innovative fabric that feels and drapes just like cotton. Or developing new natural colours or cleverly infusing clothing fibres with peppermint oil for its anti-odor properties.
Pangaia is building a brand with products that are genuinely better for the planet than if they did not exist.
Our Place
For too long average cookware pieces have stayed piled up at the back of a cupboard. Our Place’s Always Pan is brightening up kitchens (and Instagram feeds) everywhere. Their logic is: If it’s pretty enough to leave on your stovetop, you’ll want to cook more often. And they’re right.
Our Place believes in the power of home cooking to bring people together. It’s why they’ve created products that make cooking and sharing meals easier and more joyful. Not only does their signature Always Pan pan look beautiful, it performs the job of ten traditional cooking pieces and uses an exclusive, industry leading non-stick ceramic coating that lasts 50% longer than traditional non-stick pans. And no nasties or toxic materials either
Short of space, looking for versatility or just can’t resist the colours? Give Our Place a look.
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Rethinking the electric toothbrush began with rethinking the materials.
We can only make an impact if you love using our toothbrush every single day. So we designed ours with your daily routines front and centre—taking into account functionality, durability, tactility, production methods, recycling, end-of-life, and more. All while being as light on the environment as possible.
3 women. 48 days. 1.5 million oar strokes. 30ft waves. 1 marlin attack. Last summer we sponsored the inspirational Vibe the Wave team as they prepared for their epic Atlantic crossing to raise awareness around ocean plastic pollution. We talked routines in the middle of the ocean, overcoming adversity, and being skewered by a hungry marlin.
